- Biggest net food & beverage importer in the world
- Biggest spirits importer in Asia-Pacific
- Highest per capita beer consumption in Asia
- 2nd biggest wine importer in Asia
- 3rd biggest spirits importer in the world
- 3.1 l per capita wine consumption in 2014 (China = 1.5 l)
- ~70% of all wines consumed are imported
- +23% expected growth of sparkling wine between 2015 and 2019
- 36.1 million regular wine drinkers
- Spirits and Liquors enjoy great popularity as cocktail ingredient.
- Liqueurs and cocktailed spirits continue to be a favorite among women for their sweet taste, lower alcohol content, and visual appearance.
- Rising popularity of Shochu (traditional Japanese spirit) due to perceived health benefits.
- Beer market diversifies from traditional malt beers to Happoshu (low-malt) and Third Beers (no-malt).
- Bulk wine imports continue to grow as private labelling continues to grow.
- Popularity of sparkling wine among, both Japanese man and women, continues to grow.
- Sales of high priced wines (above 3,000 JPY) continues to increase.
- Consumers behavior established a regular purchase of wine.
- Organic wines remain popular as consumers are very health conscious.
- More than 50% of all consumed wines in Japan are red wines, followed by white and rose.
- The per captia wine consumption is expected to reach 5 l before 2020
Consumer Spendings (April 2016)
(Source: Ministry of Internal Affairs, Statistics Bureau, 2016)
Wine Consumption Trend (2005 - 2015)
(Source: National Tax Administration Agency, 2016)
Per Capita Wine Consumption
(Source: Japan Sommelier Association, 2015)